Your audience is being flooded by so many messages in their newsfeeds, it's becoming harder and harder to stand out. In order to get your message across you'll need to create a headline that grabs attention and compels them to read more. Follow these three quick tips for crafting a compelling message that will have people talking about your business.
1) Tell a story: You’ve heard the adage “a picture is worth a thousand words” right? Well, the same principle applies to headlines. A well-told story has the power to capture an audience and make them want more. Keep this in mind when crafting your headlines; use images, videos, and anything else you can get your hands on (within reason) to tell a story with your headline.
2) Make it short: Attention spans are getting shorter every day. People don't want to read for hours; they want instant gratification and they want it now! You need to keep this in.
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This includes logos, links, images, media, etc. Most newsfeeds are stuffed full of content. If your headline doesn't grab them right away, your readers will be spending a lot of time scrolling through the feed before they ever get to your content.
3) Don’t be boring: Don't boring to start with. When you're telling a story, you're bound to make a mistake at some point. Don't ever start with an irrelevant point that doesn't serve to set the tone for your rest of your message.
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Our generation has grown up watching a lot of clickbait headlines, but we want real content, news that's worth taking the time to read and isn’t designed to frustrate us and make us stop looking at the screen.
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Make them “feel” what you’re saying. A good headline is like a catchy tune. The more you can make them feel what you're saying, the better your headline will be received. While some things might require more detail or explanation, never lie or exaggerate and don't pander to your audience. Keep it simple.
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You have your audience. Now how do you make them care? It’s time to put them to work. From now on, whenever you write an announcement or a press release, keep them in mind and follow the “promotion by giving” guidelines. This will not only drive traffic to your website, but it will also keep your audience engaged with your brand and ensure they want to hear more.
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3) Imagine the other person’s point of view: People are sick and tired of being sold to. If you want to make a difference, if you want to grow your business and if you want to make the sale then you need to show them that you understand what they’re going through. You need to present your message as if you were speaking directly to them. And this means not making it about you – make it about them!
By leveraging these three tips you can not only stand out from the competition, you can also generate a lot of buzz on social media and in your field.
Linda Kanter is an online marketing consultant and the founder of The Link Media Group Inc., a leading full-service digital marketing firm in Toronto.
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3) Be memorable: People are trying to read so many messages in a day that you need to make sure your headline stands out from the crowd. A memorable headline doesn’t need to be lengthy or overly clever, just make sure you're not getting lost in the noise.
4) Make it personal: Even if you don’t have any competitors in mind, you can still create headlines that have a personal touch and feel. People are listening to you because you want to work with them and because they want to work with you. You need to prove to them that you’re the best option they have. Remember you are the expert on your product so you need to make sure that you emphasize this by creating a headline that includes the name of your brand and the link to your website.
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When it comes to headlines, the key is creating headlines that get your viewers to click through to the content that they're after. The goal is to get them to take action. So while your headline needs to grab their attention and engage them, it also needs to give them the information they need. If you keep that in mind, you'll be able to get the maximum amount of clicks in the shortest amount of time.
3) Use the headline multiple times: As a headline writer, it's important to remember that your headline can be used to drive your viewers to the full article. If people are happy to click through to the article after reading the headline then you've gone a long way towards winning their attention.
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